*Guys. I curse in this article. A lot. Deal.
Right now competition seems pretty fierce. I don’t know about you, but to me it seems fucking brutal. I don’t spend lots of time comparing myself to other people or whatever (I would NEVER do that!) but it seems like there are tons of people out there right now who are just…crushing it.
“It” meaning some new business, book, webseries, podcast, short film or something else really cool.
These people have several things in common:
- A novel idea.
- Time and commitment to make the idea a reality.
- No problem promoting the living shit out of the idea.
Right now competition also seems pretty lame. I don’t know about you, but to me for every brilliant idea with impeccable follow through there seems to be about 50 shitty ideas with either poor execution or fantastic execution, neither of which matters when your idea is crap.
These people also have several things in common:
- Some idiotic idea.
- Time and commitment to making half-baked idea into reality.
- No problem promoting the living shit out of the idea or being weird and not promoting it at all.
I really don’t know which one of these scenarios bothers me more, or if the soupy concoction of both just outweighs them both separately. The internet, social media and technology are creating the ultimate opportunity for awesome and really stupid ideas to have their moment to shine.
The challenge that this creates for you and me as creators is the exact scenario I described above. Everyone and their mommy is probably half annoyed at all the amazing successes and lame ass ideas that they see flooding their feeds every.damn.day.
And if they’re not annoyed about it today, trust me…they will be tomorrow. The oversaturation of ideas and opportunities, successes and failures is raising the bar for me and YOU to put something out there that will not only make people stop and smile, but stop, smile and want to come back for more.
Building a brand is not something I have been very good at, but I’m getting better. Periscope has helped immensely with this but it is crystal clear that artists REALLY need to own this part of the “business.”
Stop and think about your baby. You know what the hell I’m talking about. That project you’ve got kicking around your mind. Could be a webseries, could be a book, could be a business idea. YOU KNOW WHAT I’M TALKING ABOUT.
Ok. Have you thought about it yet? Well now, I want you to think about what it would be like to actually somehow get the GUTS to put that project out into the world and have no one really give a damn about it (your mom, child, best friend, auntie, godparent, cousin, sponsor or pet do not count).
How would that feel?
Like a punch to the stomach, I would guess. I mean sure, you would (finally) have some self-respect for putting your idea out there, but what about the fact that you know you somehow sabotaged yourself from being seen?
See, I believe that what we need more of is not just that one good idea, but a COMMITMENT to raising your creativity energy level to a higher realm so that your ideas get the recognition they actually deserve. Your standards need to be much….MUCH higher.
You need to put as much creative effort into launching your idea as you would into anything worthwhile in life. Can you commit to that? Am I being too hard on you?
Nope. Because you can always rest after you’re done. You can also take breaks. And drink lots of water or iced tea or watermelon juice or something if you get thirsty.
I’m not asking you to climb a mountain with no shoes on.
I promise you that if you follow this ONE PIECE OF ADVICE to enhance your launch, it take your idea to the places it needs to be.
Cue, P DIDDY’s IG and Twitter account.
I’ve followed and unfollowed Diddy on social media enough in the past few years to know now (finally now) that if I want to follow Diddy on social, I need to be prepared and ready for his constant and NEVERENDING steam of self-promotion mixed in with his absolute commitment to positive sayings.
And on Twitter, I am well aware that he WILL TYPE IN ALL CAPS ALL THE DAMN TIME.
He is fucking committed to promoting his stuff.
About three months ago I wrote a pilot for a TV series that no one cares about called “Mustard Mind.” P Diddy is the “ideal client” of my main, delusional character. She believes that if only P Diddy would buy her bespoke mustard for his next white party, her whole business would jump off.
So now I follow Diddy on social. I sometimes tweet to him about condiments, but the point it this: his product and his unabashed commitment to promote his product are what make him successful.
You can’t (like me) just write a script (or several), send out a bunch of queries and pray that someone gives a crap! Guess what? They don’t.
So, that’s where branding and absolute, unwavering commitment to your ideas come in. We need to be so fucking convinced that our ideas are good (and I pray yours is) that the enthusiasm we feel for them is actually contagious (because it is).
With that said I encourage you to look at your strategy for whatever you’re doing. Not the creation of your “thing” but the execution of the marketing of that thing. Be relentless. Be cool. Be funny.
But don’t ever let your own fear of seeming _______________ get in the way of taking your idea out and into the world.
And if you would, tweet to Diddy about my script. Just for funsies.