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Why Entrepreneurs Don’t Improve Their Copy EVEN WHEN THEY KNOW it Would Land Better Clients.

COPYWRITNG CONFESSION.

One of the most expensive mistakes you’re making right now in your business is being emotionally attached to your writing.

Is This Your Face When You See Someone Post That They Landed Clients Through a SINGLE EMAIL, FB POST or INSTAGRAM PIC?

Srsly

What if I told you that you could make some small changes to your copy and see BIG results (i.e., more leads, sales and revenue)?

When I was in college and took a writing workshop, the first lesson our professor gave us was that when we brought in a piece of writing for the other students to workshop, we were not allowed to apologize for the writing when we were presenting it to the class.

Example:

“I know this isn’t my best writing…” and then present the piece of writing.

Or

“I wrote this really late last night and I know it needs work…” and then present the piece of writing.

All you could do was present the damn writing and let it speak for itself.

If you start out by DEFENDING your writing with an excuse for WHY your writing SUCKS that spells DISASTER.

OR:

If you think your writing is the BOMB DOT COM and you’re expecting people to give you a standing ovation you’re in for a rude awakening.

The second lesson our professor gave us was that we weren’t allowed to have an emotional reaction to the feedback we received about out writing.

A sign that you’re not interested in REALLY generating better leads, more sales and more revenue is that you’re unwilling to improve your copy.

Listen, you could read all of the copy tips in the world but if you’re not emotionally prepared to print out a blog post and mark up that post with lots of red ink, then you’re really not ready to write effective copy. If you can’t even mark up your own posts…do you think you’re ready to let someone else give you edits and suggestions on your copy?

If you’re not willing to admit your copy quite possibly SUCKS then you’re really not ready to consistently bring in new clients.

IF YOU’RE MORE CONCERNED WITH SHIELDING YOUR EGO FROM FEEDBACK THAN GETTING MORE CLIENTS THEN YOU’RE BUSINESS IS NOT REALLY A BUSINESS, IT’S A FAÇADE.

Are you REALLY ready to get more clients?

Here’s what I want you to know about me. I have been a writer for as long as I could actually write. I’ve taken workshops, hired editors and received tons of rejection for my writing.

Yup.

I’m basically convinced that 90 percent of the stuff I write is crap.

So what does that mean?

Should I quit?

Nope. Not me. I’ve learned that if I’m not willing to walk away from writing…and 90 percent of my writing is actually crap…I need to write a TON of stuff so that I can post only the best.

I’ve been writing since I was 6. Tons of writing.

If you’re embarrassed that your posts aren’t getting any comments or likes…

do not feel bad!

Writing is incredibly hard. But that doesn’t mean you can’t master it and use copywriting to LITERALLY bring in more leads, clients and revenue.

Let me say that again: if you improve your copywriting skills you are guaranteed to bring in more leads, clients and revenue.

HELLO.

You’re in business, right?

Tell your ego you’re busy in your business right now and rip your own writing a new one.

Pick ONE THING that you KNOW can bring the biggest result in your business and make it so good that people are begging you to chat.

If you really want to check your ego at the door…sign up for a copy tear down and let’s get busy on a discovery call where I edit your copy for you. Live.

TWO RULES:
1. You cannot give a disclaimer about the piece we’re editing.
2. You cannot have an emotional response to my feedback.

Think you can hang?

Want more clients?

Let’s do this.

 

 

 

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