Why your obsession with your own inconsistency is causing you to literally push your ideal clients away.
(and it’s also NOT THE REASON your business is low-key failing)
It might seem like it makes sense.
You need to be consistent.
Post content on the regular.
With just the right amount of personality, information and value so that your ideal clients will, over time, resonate with your message and buy your stuff.
[No pressure here, folks!]
Sounds perfect…if only you were perfect.
Not only is this a steep hill to climb when you’ve been fairly inconsistent over a period of time, it also doesn’t take into consideration that you’re human. And human beings aren’t perfect…so how can you expect your marketing plan and business to be perfect if an imperfect human is the one running it?
I call that setting yourself up for failure.
By the way, over time…all of your marketing will attract the right clients. But you don’t actually NEED to have all that and a bag of chips set up perfectly today be able to attract the exact clients who will pay you what you deserve to support your thriving business, giving you the ability to decide your own fate.
I mean, as it stands now money is deciding your fate.
It decides what you do, when you do it and how often. But when your business is thriving in the way you know you want it to thrive…YOU will decide what you do, when you do it and how often.
Thing is: you can make more money in your business (consistent 5 figure months) WHILE building your brand, AND attracting those clients who resonate with you over time.
Right now, there are two things standing in the way of your success.
2. The money you’re already making elsewhere
You think it’s your own lack of consistency that’s blocking the money from coming into your business, but you and I both know these things to be true:
Sales will get you the money.
The clients will give you the testimonials that will prove you know your shit and deliver results.
Your content will generate more raving fans waiting to enroll with you next.
And then this is a funnel that will continually bring on new sales.
The challenge you face right now is simply that you don’t “need” to make this business work in order for you to FEEL successful. Like I said, you already have money coming in from another source: another job or business that you’re not super excited about (highly likely) or your spouse.
That money you already have coming in is crippling your drive to make your dream business profitable, fun and 100% YOU.
You justify your own mediocre success in your business because you’re already successful in other areas.
But I’m gonna call bullshit.
See, I wanted to be a full-fledged entrepreneur for MANY years and it wasn’t until I left my cushy six figure job to do exactly that, that I felt fulfilled. It wasn’t the most glamorous start up, and it wasn’t easy…but I was doing something I had never done before.
The amount of fulfillment my six figure job could give me was never going to match the sense of accomplishment and contribution I felt when I ran my own shop.
In the back of my mind…while working in my corporate job… I was always curious if I could actually do it. Sure, my own success in corporate was exhilarating at time…but it was also fully funded and supported with a massive budget. So…I never felt like my abundance was coming from ALL ME.
If you’re anything like me, you can show up for everyone else…but when are you going to show up for yourself?
When would I finally say screw it to do the thing that I WANTED TO DO…it was honestly scary AF.
One of my clients had quadrupled her sales while working with me. Another doubled her salary in the first year after leaving to run her own design firm.
I had the support of other successful entrepreneurs. But still…I was doubting my own self.
I’ll never forget the feeling of being completely without my salary, landing client after client, and building a team of people and becoming a “successful” entrepreneur I felt like I had won the lottery.
The truth is, I put in WORK. I did all those things everyone knows you’re supposed to do repeatedly, more than the average entrepreneur and we became massively successful.
I know this can also happen for you.
I can tell you from PERSONAL experience this drive to be an entrepreneur will haunt you all the days of your life until you finally COMMIT to doing it. And that doesn’t mean quitting your job right now, though you may…your job isn’t the actual thing preventing your success (the money you’re generating from it is).
That means you COMMIT to being an entrepreneur with a business that actually markets and sells stuff every day that you’re open. You may have off days here and there but you don’t go silent for a month just because you didn’t hit your activity targets for yourself.
Here’s what I need you to do in order to easily and CONSISTENTLY generate five figures a month I your business starting this month. Sign up for a discovery call with me and come with pen and paper so when I give you feedback about how to bust through your limiting beliefs and give you SPECIFIC tactics to generate more income…you’re ready to get down to business and just fucking do it already.
I can promise you, if you do this…you WILL leave our call with insight into your own business that you didn’t have before and the ability to work with me ongoing to get your business where you want it to be. The only requirement for this is an open mind and a willingness to do things differently than you’ve ever done before.